In the digital age, science communication thrives when backed by data-driven insights. Here’s a simple framework to optimize your science website using Google Analytics 4 (GA4), Web Analytics KPIs, and structured data.
1. Three Events Setting in GA4
To measure engagement effectively, configure these custom events:
article_view– Fires when a user reads a scientific article.download_pdf– Tracks downloads of research papers or infographics.subscribe_newsletter– Captures sign-ups for science updates.
These events help you understand what content resonates most with your audience.
2. WA Report and KPIs
Your Web Analytics report should include key performance indicators such as:
- Sessions & Users – How many people visit your science content?
- Average Engagement Time – Are readers spending time understanding your research?
- Conversion Rate – Percentage of visitors subscribing or downloading resources.
- Event Count – How often key actions occur.
Visualize these KPIs in a dashboard for quick insights.
3. Structured Data Table
Here’s an example of JSON-LD structured data for a science article:
| Field | Value |
|---|---|
@context | https://schema.org |
@type | Article |
headline | The Future of Quantum Computing |
author | Dr. Jane Doe |
datePublished | 2025-11-12 |
publisher | Science Insights |